What Copywriters Need to Know About the Changes in SEO
There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite...
View ArticleA Copywriting Principle that’s Becoming Vital for SEO
For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to...
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Why Facebook’s popularity is great news for copywriters, and bad news for...
When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance...
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Your Blueprint to Building Backlinks the Google Friendly Way
SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the...
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Should copywriters be offering SEO services next year? Google certainly...
At this time of year it’s always good to reflect on what went well and what didn’t in 2012. A new year is around the corner, which means a new opportunity to learn from this year’s mistakes and to...
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Recovering from a visit from Panda and Penguin, and building ‘link building...
Last year, I received an early Christmas gift from Google. Instead of a card or a PPC voucher, I got repeated ‘Google slaps’ that sent me tumbling down to the wastelands of page three. I’m not alone...
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Are you an SEO copywriter? Maybe you should change your title to content...
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share....
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How to Protect the Copyright of Your Copywriting, and Get Juicy Backlinks on...
Content thieves. They’re everywhere these days. You could say the term ‘copy writing’ has never been more apt. It’s not just the copy sweatshops and unscrupulous business owners guilty of lifting...
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How to Find SEO Copywriting Topics that Delights Readers and Search Engine...
It’s not just about keywords anymore. Smart marketers and SEO copywriters have known for some time that focusing on keywords alone is a fool’s errand. There’s just as much, if not more, traffic to be...
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2 out of 5 UK marketers still struggle with content marketing. How to be one...
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been...
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